Photo Caption:Seated: Gaby Mayorga, Imani Shepherd, Kristen Reyes; Standing, front row: Ken Louie, Kathryn Soman, Melody Cao, Rick Scala, Jaylne Bassell, Michelle Licata, Luna Liu; Standing, back row: Ian Gillespie, Angel Reyes, Keisha Daniels, Antonio Martinez, Divendra Jaffar.
The marketing team at MetroPlusHealth has won three Special Achievement Awards in the 2nd Annual Anthem Awards competition. Presented by the Webbys, the Anthem Awards celebrate purpose and mission-driven work from people, companies, and organizations worldwide.
MetroPlusHealth debuted its iconic NYC brand campaign in September 2022. The strategy represents a health insurance plan “created for New Yorkers by New Yorkers” and one that puts put people, not profit, first. It reflects MetroPlusHealth’s mission of making health care more accessible, affordable, and modern.
The marketing team spent months developing the new brand – with internal and external stakeholders – and now New Yorkers can see MetroPlusHealth is a health plan that is as bold as they are. The awards were won in these categories:
Local Awareness Campaign (Health Awareness & Media Categories – Silver)
Outstanding and effective example of work by a local organization or program that raises awareness for a Health Cause.
Strategy (Health Awareness & Media Categories – Silver)
Best-in-class or innovative media strategy by a nonprofit, brand, or organization that raises awareness and knowledge and engages a community around a Health Cause. Strategies can include objectives, cost, media mix, measurement, creative execution, and reach.
Non Profit Campaign (Health Community Engagement Categories – Bronze)
Campaign created by a nonprofit organization to raise awareness for a Health Cause. Projects can include digital, broadcast, or print advertising and marketing, content marketing, social media marketing, and PR campaigns.